Alphabetti Spaghetti Company Has Difficulty Choosing Keywords

Houston, TX - The world of foundations was shaken to its Aphabetti Spaghetti yesterday, following the collapse of a top-level meeting that analysts hoped would produce an SEO framework.

Management met with members of the SEO community to develop a cohesive and forward-looking Optimisation strategy for the floundering company. Bosses were said to be unhappy that recent months have seen the #1 Google position on a search for "alphabetti spaghetti" going to the popular 'LOLcat' site "Cats Eating Alphabetti Spaghetti And Unwittingly Spelling Movie Spoilers."

SEO Analyst Richard Potter, of Paolo Alto SEO firm Serious Search Results Ninjas, said that the decision of Alphabetti Spaghetti to revisit its search ranking strategy came at an ironic time.

"It's funny, because lately the SEO industry has found it harder and harder to be competitive. Keywords are hard to think up, and it takes a lot of time to work out which ones you're going to target in a campaign.

"So lately, what myself and some of the other Ninjas have been doing, is cooking up some Alphabetti Spaghetti and selecting keywords at random.

"Clients are none the wiser -- it saves us a lot of time. Our Twittering is through the roof."

A study by Dr. Dave Kitson of the New York SEO Forum in April 2009 confirmed that forming strategic keyword initiatives based on plucking letters from Alphabetti Spaghetti was at least 113% more effective than doing so using KEI.