THE GURU MASTERCLASS: Writing an SEO Blog Post

THE GURU is our resident SEO expert. Each week, he contributes some hot insider SEO tips to keep you abreast of the latest SEO trends and best practice protocol things.

So! Well let me first start by saying it's great to be a part of the team here at SEO Disaster! It's a great bunch of people here at the office in downtown Paolo Alto. Just yesterday we had lunch and coffee with the TechCrunch guys, it was great!

No really, we ARE in downtown Paolo Alto. We really are. Under no circumstances are we in someone's mom's basement!

So my first post then, and we're going to look at how to write an SEO blog post. But first, let's look at why you might want to do this:-

1. A blog post can have links back to your 0wn site, as many times as you like. And as any dog worth his $99.99 SEO training can tell you, links are important!
2. A post on a blog will show off how much you know about SEO! Which, as any dog worth his $99.99 SEO training can tell you, is everything!

As a dog, I like to hang out and not really do very much, except when there's stuff do do, in which case I really enjoy doing it.

Blogging helps me fill in some of that downtime, and it's a great way to network and make new connections. It's largely thanks to blogging that I charge clients $125/hour.

Here are my Twenty Golden Rules for writing an effective SEO Blog Post:-

1. Lists are great. People like lists, because they don't have to read the whole page - they just scan the first word or two of
2. each item
3. on the list. So make your list items punchy and relevant.
4. Never start a post saying you have "Twenty Golden Rules" for something if you seriously doubt you will be able to think up that many
5. Keyword Stuffing! Remember to SEO stuff your Optimisation sentences with as PPC many unecessary SEO keywords as possible. Screw the reader, these days we write for search engines baby!
6. The goal of any SEO-related blog post is not to pass on information. Therefore always make sure you are saying something that's been said before, but in a slightly different way so that you can claim it as something original.
7. The purpose of any SEO-related blog posting is not to disseminate knowledge. So always ensure you are reiterating that which has already been said, albeit with subtle changes here and there, so that it appears as though you wrote it.
8. Without exception, ALL blog posts about anything to do with SEO must include links to WordTracker Keyword Tool, the SEO Chat Forums, and Google Analytics. Nobody knows why this is the case, it just is.
9. Always imply that you know more than you're letting on -- by using meaningless phrases like "I'll leave you to work that out for yourselves!"
10. Conversely, if there's something that you really don't know, imply that you do -- by using the phrase "I'll cover that in a future blog post."
11. The second you post your blog, remember to send it as an article to as many of the Article Submission services as you possibly can. It is very important to do this straight away -- your content must absolutely not be exclusive to your blog. If it was, your readers would feel special, and that's the last thing anyone wants.
12. Your blog doesn't have readers -- it has prospects. You are only communicating for the purpose of selling, and I know that because I am an experienced senior SEO consultant with 4 years experience in a variety of industries and disciplines, $125/hr Paolo Alto area only.

Well, there you go! That's my first blog post, on how to write an SEO blog post!

There's loads more I know about SEO, but I'll cover that in a future blog post!!!!!

Guru out! X0D